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Brands such as Samsung , Sony and Panasonic are attempting to complement their products with a whole ecosystem consisting of content and applications,which will engage users still further. They are teaming up with movie-makers to make high-class 3D films, for launch not only in theatres but also in disk formats for home viewing. They are also sponsoring work on 3D channels. Such a synergy between TV-makers and content-makers is definitely essential to promote 3D technology, because it is an expensive proposition.
Creating content for 3D is 50 per cent more expensive than regular films and it involves much more expensive cameras and post-production equipment. Hence film-makers will not venture into it, unless they are assured of a market and support system.
Indeed, TV manufacturers are teaming with the movie producers to make 3D films to woo the audience.Examples include Samsungs collaboration with DreamWorks Animation to make Monsters vs Aliens, How to Train your Dragon and 3D versions of Shrek ; Panasonics collaboration with Twentieth century fox for bringing out Coraline and Ice Age 3; and Sonys release of Cloudy with a Chance of meatballs.
While most of the recent 3D movies are computer-animated , only some such as Coraline and Avator have been actually filmed with cameras-and the hardcore 3D effect is obvious in such movies , compared to the less genuine computer-made ones.Another issue is that most of these movies are reserved for a certain TV brand.That is, a TV company collaborates with a movie-maker, releases 3D Bluray or DVD versions, but gets exclusive rights to bundle it with its products, at least until its initial marketing spree ends.
While this gains publicity for a television brand, it ensures a decent and assured return on the movie-makers investment as well. For example, Avator and Coraline are bundled with Panasonic Tvs, while Monsters vs Aliens goes with Samsung TVs. Cloudy with a chance of Meatballs is probably the only movie that is not brand-exclusive at the moment.
